In this assignment, you will conduct research about your assigned client to develop a comprehensive understanding of your client, including their background, interests, goals, professional and corporate culture, and, as applicable, their philanthropy.
Businesses are often conceptualized as one-dimensional entities who operate based on the single goal of making as much money as possible. While ensuring that a business is profitable is obviously necessary, businesses, like the people who run them, have varied interests and perspectives, as well as different beliefs about what is valuable or what expenses are worthwhile. For example, through their Innovative Learning program, Verizon (Links to an external site.) has recently begun working with Title 1 schools to integrate technology throughout the schools and disseminate devices to the students. Additionally, they are building high tech STEM labs in middle schools (and are soon expanding to high schools), and have worked with ASU to help develop appropriate STEM curricula and implement teacher training. In addition to accessibility and education, Verizon also has sustainability goals (Links to an external site.), goals for human prosperity (see their Reskilling and Upskilling (Links to an external site.) and Employee Volunteers (Links to an external site.) pages), and offers a variety of grants (Links to an external site.).
Similarly, your prospective clients understand themselves as fitting in with and being part of the communities they exist in in some way. As a professional, you must develop a comprehensive understanding of your clients’ values, perspectives, and needs in order to develop solutions that help them achieve their goals.
To develop a comprehensive understanding of your client, including:
As well as to develop audience centered communication competencies, including:
Through the analysis of an assigned client, this assignment develops a foundation for achieving the following GenEd Human and Cultural Diversity assessment objective:
SLO1: Demonstrate the ability to see issues from the perspective(s) of other groups/cultures by describing the values and communication styles found in groups different from ones own and the way in which those differences can affect styles of verbal and nonverbal communication.
Satisfactory: 1) Student demonstrates adequate understanding of the complexity of elements important to members of another group/culture. 2) Student recognizes and participates in cultural differences in communication and begins to negotiate a shared understanding based on those differences
Exceeds Expectations: 1) Student demonstrates sophisticated understanding of the complexity of elements important to members of another culture. 2) Student articulates a deep understanding of group/cultural differences and is able to skillfully negotiate a shared understanding based on those differences.
Assignment Overview and Prompt
For this assignment, you will respond to a prompt, which is presented as an email from your project manager, Maya Harris. As such, you will respond to the prompt as though you are responding to an email.
Because you are responding to an email from your project manager, it is important that you write your response as though you are actually responding to your project manager.
I hope you had a restful weekend and got a chance to enjoy the beautiful weather.
As I explained in the project review meeting last week,. As you know I’m interested in pursuing some new sustainability projects, and has expressed interest in moving in that direction. But we’ll need to come up with something innovative and inspiring to get their attention.
To get us started, each of the members of your team are going to do research and analysis on this client to figure out where they’re coming from, where they want to be, and where they see themselves in the future. Then, we will show them that we can help them achieve their vision of the future.
Get me a report on [your assigned client’s name] by next week. I want to know them by the time I’m done reading, and I want you living and breathing them by the time you’re done with your report.
I also want you to look into some of the sustainability accomplishments of similar entities, both domestic and abroad. This is going to help inspire us as we think through what we can do for our target client, and it will also help our target client get a look at the bigger picture. In your report, include 1) a domestic example of an entity that is very similar to our target client (same field obviously, but also similar in size, scope, issues they’re facing, etc.) who has completed or has nearly completed one or more significant sustainability projects, and 2) an international example of a similar entity (again, same field, as well as similar size, scope, etc.) who has completed or has nearly completed one or more significant sustainability projects. For both the domestic and international comparisons, make sure you include a brief background, quick comparison to our target client, and a few bullet points describing each sustainability project, costs, goals, and any reported impacts. This part of the report needs to really demonstrate the global reach of the kind of sustainability-based project we are seeking to develop.
I’m putting everyone on this individually because all of you need to know this client inside and out, and some of you will find things that others might miss. Plus, some of you will be more thorough than others and I want to know who those people are.
Looking forward to your reports.
Things to Consider
Audience Centered Communication
Because the primary audience for your report is your project manager, you must consider her expectations, preferences, communication style, requests, and perspective as you complete your report. Below are some things that you know about your boss:
Getting Answers to Your Questions
In professional instances like this, your superiors are likely to assume that you have knowledge that you may not actually have. For example, what information is she expecting in the report? How should it be formatted? What citation style should you use? Often times, co-workers or office administrators are great resources for answers to these kinds of questions, and many companies have specific format guidelines for various document types. But sometimes you’ll need to use your best judgement, and you must always take your specific audience into account to make your work shine.
Explanation & Answer:
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