University of Manchester Buyer Behaviour Economics Case Study

Description

1 attachmentsSlide 1 of 1attachment_1attachment_1.slider-slide > img { width: 100%; display: block; }
.slider-slide > img:focus { margin: auto; }

Unformatted Attachment Preview

UNIVERSITY OF WESTMINSTER
WESTMINSTER BUSINESS SCHOOL
INDIVIDUAL CASE STUDY
MODULE CODE:
MODULE TITLE:
SUBMISSION DATE:
SUBMISSION TIME:
ASSESSMENT WEIGHT:
WORD COUNT:
4MARK005W
BUYER BEHAVIOUR
20TH DECEMBER 2021
13:00 UK
75%
3000 (±10%).
INSTRUCTIONS TO CANDIDATES:
You must attempt the relevant tasks. References are not included in
the word count. You are expected to use textbooks and academic
articles and sources and reference them by using the Harvard system.
24 hours late submission will be penalised with 10% mark deduction
and more than 24 late submissions will be rewarded with 0 mark. You
must attempt all tasks.
Case Study: The Economist Magazine
With a growing global circulation (more than 1.5 million including both print* and
digital) and a reputation for insightful analysis and perspective on every aspect of
world events, The Economist is one of the most widely recognised and well-read
current affairs publications. The paper covers
politics, business, science and technology, and books and arts, concluding each
week with the obituary. In addition to the web-only content such as blogs, debates
and audio/video programmes available on the website, The Economist is available to
download for reading on Android, Blackberry PlayBook, iPhone or iPad devices. The
Economist Espresso, our daily briefing smartphone app, is also available for
download via iTunes App Store or Google Play.
The Economist has been at the forefront of the media industry in exploring how
different channels can be used to deliver content in new ways and attract new
audiences. In November, 2014 it launched its first-ever daily edition with the
Espresso app, which provides bite-sized summaries of key international stories
before breakfast each day to subscribers. In addition, it launched its first ever bilingual edition with The Economist Global Business Review app, which makes
content available in Chinese, and Economist Films was also launched in 2014. At
Apple’s Worldwide Developers Conference. The Economist also offers selected
content into Apple’s News Content.
“The Economist says it has reached 1,122,000 subscribers following record growth
of 9% in the year to the end of March – its largest ever increase in a single year. This
addition of 90,000 subscribers saw an uptick in print/digital subscriber revenues at
the weekly current affairs magazine of 6% in the financial year of the Covid-19
pandemic. The group said a renewed focus on readers and clients lay at the heart of
its “multi-year investment programme for sustainable growth”. However, overall
Economist Group revenues were down 3% to £310.3m as the growth in higher
margin subscribers only partially offset the decline in client marketing solutions and
event revenues, which were both impacted by Covid-19 lockdowns and uncertainty”.
(Source:
https://www.pressgazette.co.uk/the-economist-subscribers-annual-report2021/).
You have been asked to write a report for the next Marketing department meeting.
The report should address the following points:
a) An explanation of what the decision-making process is when a consumer is
purchasing an Economist magazine.
b) What factors affect the purchase decision of such a product.
c) Some marketing recommendations to improve The Economist magazine’s
readership.
d) Explanation of what Decision Making Unit is, the key differences between B2B
and B2C decision making process in this context.
Marking Criteria for Individual Case Study
4MARK005W Buyer Behaviour
Student Name:
ID Number:
Tutor’s signature
Date marked:
Marks
available
Presentation and Layout of the Report
10
Explanation and Application of
Consumer Decision Making process to
the context
40
Identification of factors that affect the
purchase decision
30
Explanation of Decision Making Unit &
outlining key differences between B2B
and B2C
10
Marketing recommendations to improve
business performance.
10
Total
100%
Marks
Tutor
Comments

Purchase answer to see full
attachment

Explanation & Answer:
1000 words

Tags:
economics

buyer behaviour

growing global circulation

User generated content is uploaded by users for the purposes of learning and should be used following FENTYESSAYS.COM ESSAY’s honor code & terms of service.