University of California Los Angeles Microeconomics Principles and Applications Essay


Explain how the insights of Friedrich Hayek, Joseph Schumpeter, and Adam Smith regarding business competition can be used to critique both perfect and monopolistic competition.  What is problematic about the MR = MC pricing formula deployed in neoclassical theory? A good essay will highlight the key theoretical aspects of each of these models of competition.
Explain in what sense actual business enterprises differ from the textbook neoclassical models as discussed in Dean, Erik et al. 2016. Principles of Microeconomics: Scarcity and Social Provisioning. OpenStax Economics, Principles of Economics. OpenStax CNX. May 18, 2016.
Consider a new business that invests $20 million into a plant to manufacture loaves of bread. The market for bread is say around 100 million loaves and the new firm expects that it will be able to obtain a market share of around 5%. At that level of production, the total cost is $10,000,000.  Let us say that it targets a 20% return on its investment. What should the price of a loaf of bread be? Use the principle of target rate of return pricing. If the mark-up rate is 10% what will the full-cost price be?
Here is the link of Dean, Erik et al. 2016. Principles of Microeconomics: 

Explanation & Answer:
3 pages


business enterprises

Social Provisioning

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