Trine University Acquisition Strategy Alternatives Matrix Worksheet

Description

This assignment must include an Alternatives Matrix! You will be submitting two items.
You need to submit the excel spreadsheet which is your Alternatives Matrix.

3 attachmentsSlide 1 of 3attachment_1attachment_1attachment_2attachment_2attachment_3attachment_3.slider-slide > img { width: 100%; display: block; }
.slider-slide > img:focus { margin: auto; }

Unformatted Attachment Preview

Criteria
Technical
Weight option1
Outsource
score
weighted score
option2
Prepackaged
0
0
Economic
0
Organizational
0
0
0
100
1 through 5
score
weighted score
option3
In house
score
weighted score
0
0
0
0
0
0
0
0
0
0
0
0
Chapter 8
User Interface Design
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
1
?
?
?
?
Explain the concept of user interface design
and human-computer interaction, including
basic principles of user-centered design
Explain how experienced interface designers
perform their tasks
Describe rules for successful interface design
Discuss input and output technology issues
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
2
?
?
?
?
Design effective source documents and forms
Explain printed output guidelines
Describe output and input controls and
security
Explain modular design and prototyping
techniques
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
3
?
Goal of systems design – To build a system
that is effective, reliable, and maintainable
? A system is:
? Effective if it supports business requirements and
meets user needs
? Reliable if it handles input errors, processing errors,
hardware failures, or human mistakes
? Maintainable if it is flexible, scalable, and easily
modified
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
4
?
Will It Succeed?
? Suggestions for successful design
? Think like a user
? Carefully examine any point where users provide input or
receive output
? Anticipate future needs and provide flexibility
? Anticipate possible expansion
? Offer several alternatives
? Manage data effectively
? System should enter and verify data as soon as possible
? Input data must be close to its source
? A secure system must include audit trails
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
5
?
Users can design their own output
? System designers are more aware of user needs
and desires
?
Centralized IT departments no longer
produce reams of printed reports
? Customer-designed output is the current trend
?
The user interface has evolved
? Most user information needs can be met with
screen-generated data
? Continues to evolve with the use of mobile and
wearable devices
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
6
?
Describes how users interact with a computer
system
? Comprises features that affect two-way
communications between the user and the
computer
?
Central to usability
? In a user-centered
system, the distinction
blurs between input,
output, and the
interface itself
FIGURE 8-2 Apple has long been a leader in creating
elegant user interfaces for its products.
Source: Apple
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
7
?
Human-Computer Interaction (HCI)
? Describes the relationship between computers and
people who use them to perform their jobs
? Early user interfaces – Complex commands and
graphical user interface (GUI)
? Transparent user interface: Does not distract the
user
? Objective – To create a
user-friendly design that is
easy to learn and use
Figure 8-3 HCI is essential to employee productivity,
whether the work is done in a traditional office setting or
on a construction site like the one shown in this figure.
Goodluz/Shutterstock.com
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
8
?
Understand the Business
? The interface designer must understand:
? The underlying business functions
? How the system supports individual, departmental,
and enterprise goals
?
Maximize Graphical Effectiveness
? A well-designed interface enables rapid learning
?
Think Like a User
? The designer must see the system from a user’s
perspective
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
9
?
Use Models and Prototypes
? Designers can present initial screen designs to
users in the form of a storyboard
? Users should test the design and provide feedback
?
Focus on Usability
? Include main options in the
opening screen
? Offer a reasonable number
of choices that a user easily
can comprehend
FIGURE 8-5 The opening screen displays the main options
for a student registration system. A user can click an option to
see lower-level actions and menu choices.
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
10
?
Invite Feedback
? Monitor system usage and solicit user suggestions
? Determine if system features are being used as
intended by observing and surveying users
?
Document Everything
? Document all screen designs for later use by
programmers
? User-approved sketches and storyboards can be
used to document the user interface
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
11
?
Create an Interface That Is Easy to Learn and
Use
? Focus on system design objectives
? Create a design that is easy to understand and
remember
? Provide commands, actions, and system responses
that are consistent and predictable
? Allow users to correct errors easily
? Clearly label all controls, buttons, and icons
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
12
?
Create an Interface That Is Easy to Learn and
Use (Cont.)
? Select familiar images that users can understand
? Provide on-screen instructions that are logical,
concise, and clear
? Show all commands in a list of menu items
? Dim any commands that are not available to the user
? Make it easy to navigate or return to any level in the
menu structure
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
13
?
Enhance User Productivity
? Organize tasks, commands, and functions in
groups that resemble actual business operations
? Create alphabetical menu lists or place the
selections used frequently at the top of the menu
list
? Provide shortcuts for experienced users
? Use default values if the majority of values in a field
are the same
? Use a duplicate value function, but allow users to
turn this feature on or off as they prefer
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
14
?
Enhance User Productivity
(Cont.)
? Provide a fast-find feature
? If available, consider a natural language feature that
allows users to type commands or requests in
normal text phrases
?
Provide Users with Help and Feedback
? Ensure that help is always available on demand
? Provide user-selected help and contextsensitive help
? Provide a direct route for users to return
to the point from where help was requested
? Include contact information
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
15
?
Provide Users with Help and Feedback
(Cont.)
? Require user confirmation before data deletion
? Provide an “Undo” key
? When a user-entered command contains an error,
highlight the erroneous part
? Use hypertext links to assist users
? Display messages at a logical place on the screen
? Alert users to lengthy processing times or delays
? Allow messages to remain on the screen long
enough for users to read them
? Let the user know whether the task or operation
was successful or not
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
16
Figure 8-7 This menu hierarchy shows
tasks, commands, and functions organized
into logical groups and sequences. The
structure resembles a functional
decomposition diagram (FDD), which is a
model of business functions and processes.
Figure 8-8 The main Help screen for a
student registration system.
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
17
?
Provide Users with Help and Feedback (Cont.)
? Provide a text explanation for an icon or image on a
control button
? Use messages that are specific, understandable,
and professional
?
Create an Attractive Layout and Design
? Use appropriate colors to highlight different areas
of the screen
? Use special effects sparingly
? Use hyperlinks that allow users to navigate to
related topics
? Group related objects and information
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
18
?
Create an Attractive Layout and Design (Cont.)
? Display titles, messages, and instructions in a
consistent manner
? Ensure that commands and similar mouse actions
will have the same effect
? Require the user to confirm the entry by pressing
Enter or Tab
? Remember that users are accustomed to a pattern
of red = stop, yellow = caution, and green = go
? Provide a keystroke alternative for each menu
command
? Avoid complex terms and technical jargon
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
19
?
Enhance the Interface
? Opening screen is important as it introduces the
application
? The starting point can be a switchboard with wellplaced command buttons for navigation
? Use a command button to initiate an action
? Try to create customized menu bars and toolbars
? Add a shortcut feature that lets a user select a
menu command
? If variable input data is needed, provide a dialog
box that explains what is required
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
20
?
Enhance the Interface
(Cont.)
? A toggle button makes it easy to show on or off
status
? Use list boxes that display the available choices
? Use an option button, or a radio button, to control
user choices
? If check boxes are used to select one or more
choices from a group, show the choices with a
checkmark or an X
? When dates must be entered, use a calendar control
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
21
FIGURE 8-10 A data entry screen
for the student registration
system. This screen uses several
design features that are described
in the text. When a user clicks the
Find Student command button, a
dialog box is displayed with
instructions.
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
22
?
Focus on Data Entry Screens
? Use the form filling method whenever possible
? Restrict user access to screen locations where data is
entered
? Provide a way to leave the data entry screen at any
time without entering the current record
? Provide a descriptive caption for every field
? Provide a means for users to move among fields on
the form in a standard order or in any order they
choose
? Allow users to add, change, delete, and view records
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
23
?
Focus on Data Entry Screens
(Cont.)
? Design the screen form layout to match the layout
of the source document
? Display a sample format like MMDDYY and use an
input mask
? Require an ending stroke for every field
? Do not require users to type leading zeros for
numeric fields or trailing zeros for decimals
? Display default values
? Provide users with an opportunity to confirm the
accuracy of input data before displaying it
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
24
FIGURE 8-12 Microsoft Access provides various input masks for dates, phone numbers, and
postal codes, among others. In addition, it is easy to create a custom mask using the
characters shown here.
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
25
?
Focus on Data Entry Screens
(Cont.)
? Use a default value when a field value will be
constant for successive records or throughout the
data entry session
?
Use Validation Rules
? Sequence check: Used when the data must be in
some predetermined sequence
? Existence check: Applies to mandatory data items
? Data type check: Tests to ensure that a data item
fits the required data type
? Range check: Used to verify that data items fall
between a specified minimum and maximum value
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
26
?
Use Validation Rules
(Cont.)
? Reasonableness check: Identifies values that are
questionable, but not necessarily wrong
? Validity check: Used for data items that must have
certain values
? Combination check: Performed on two or more
fields to ensure that they are consistent or
reasonable when considered together
? Batch controls: Totals used to verify batch input
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
27
FIGURE 8-13 Microsoft Access provides validation rules can improve data quality by requiring the input to
meet specific requirements or conditions.
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
28
?
Reduce Input Volume
? Input necessary data only
? Do not input data that the user can retrieve from
system files or calculate from other data
? Do not input constant data
? Use codes as they are shorter than the data they
represent
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
29
?
?
?
Garbage in, garbage out (GIGO): Quality of
the output depends on the quality of the
input
Source document: Collects input data,
triggers an input action, and provides a
record of the original transaction
A good form layout makes the form easy to
complete and provides enough space
? Information should flow on a form from left to right
and top to bottom
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
30
?
?
Order and placement
of printed fields
should be logical
Totals should be
identified clearly
FIGURE 8-14 Source document
zones.
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
31
?
Questions to be considered before designing
printed output
? Why is this being delivered as printed output?
? Who wants the information, why is it needed, and
how will it be used?
? What specific information will be included?
? Will the printed output be designed for a specific
device?
? Do security or confidentiality issues exist?
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
32
?
Overview of Report Design
? Organizations strive to reduce the flow of paper
and printed reports
? Users find it handy to view screen output, then print
the information they need
? Printed output is used in turnaround documents
? Reports must be easy to read and well organized
? Database programs such as Microsoft Access include a
variety of report design tools to create reports quickly
and easily
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
33
?
Types of Reports
? Detail reports: Produce one or more lines of output
for each record processed
? Can be quite lengthy
? Exception reports: Display only those records that
meet specific conditions
? Useful when the user wants specific information
? Summary reports: Reports that provide
comprehensive data
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
34
?
User Involvement
? Users must approve all report designs in advance
? A mock-up, or prototype, can be prepared for the
users to review
?
Report Design Principles
? Every report should have a report header and footer
? Report header: Identifies the report, and contains the
report title, date, and other necessary information
? Report footer: Contains end-of-report information
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
35
?
Report Design Principles
(Cont.)
? Page headers and footers
? Page header: Includes the column headings that
identify the data
? Page footer: Displays the report title and the page
number
? Repeating fields
? Users’ opinion helps provide clarity
? Consistent design
? Look and feel are important to users, so reports should
be uniform and consistent
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
36
FIGURE 8-15 The Employee Hours report is a detail report with control breaks,
subtotals, and grand totals. Notice that a report header identifies the report, a page
header contains column headings, a group footer contains subtotals for each store, a
report footer contains grand totals, and a page footer identifies the page number.
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
37
?
Output Technology
? In addition to screen output and printed matter,
output can be delivered in many ways
? Actual forms, reports, and documents have to be
created to be accessible from workstations,
notebooks, tablets, smartphones, and other devices
? Internet-based information delivery
? Allows users to download a universe of files and
documents to support their information needs
? Companies use a live or prerecorded webcast to reach
prospective customers and investors
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
38
?
Output Technology
(Cont.)
? Email – An essential means of internal and external
business communication
? Blogs: Web based logs
? Useful for posting news, reviewing current events, and
promoting products
? Instant messaging – Useful for team members in a
collaborative situation
? Wireless devices – Data can be transmitted using
the Internet across a wide array of devices
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
39
?
Output Technology
(Cont.)
? Digital audio, images and video
? Can be captured and stored in digital format
? Can be attached to an email message or inserted
as a clip in a Microsoft Word document
? Podcasts
? Used as sales and marketing tools, and to
communicate with the employees
? Automated fax or faxback systems
? Allow a customer to request a fax using e-mail,
via the company Web site, or by telephone
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
40
?
Output Technology
(Cont.)
? Computer output to microfilm (COM)
? Used by large firms to scan and store images of
original documents to provide high-quality
records management and archiving
? Computer output to digital media
? Used when many paper documents must be scanned
and stored in digital format for quick retrieval
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
41
?
Output Technology
(Cont.)
? Specialized forms of output
? Portable, Web-connected devices that can run multiple
apps
? Retail point-of-sale terminals that handle credit card
transactions
? Automatic teller machines (ATMs) that can process
bank transactions
? Special-purpose printers
? Plotters that can produce high-quality images
? Electronic detection of data embedded in credit cards,
bank cards, and employee identification cards
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
42
FIGURE 8-17 Input devices can be very traditional, or based
on the latest technology.
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
43
?
Input Technology
? Batch input: Data entry is performed on a specified
time schedule, such as daily, weekly, monthly, or
longer
? Online data entry
? Enables immediate validation and availability of data
? Source data automation combines online data entry
and automated data capture using input devices such
as RFID tags, magnetic data strips, or smartphones
? Fast and accurate, and minimizes human involvement
in the translation process
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
44
?
Input Technology
(Cont.)
? Examples of source data automation
? Point-of-sale (POS) terminals equipped with bar code
scanners and magnetic swipe scanners
? Automatic teller machines (ATMs) read data strips on
bank cards
? Factory employees use magnetic ID cards to clock
on and off specific jobs
? Hospitals imprint bar codes on patient identification
bracelets and use portable scanners when gathering
data on patient treatment and medication
? Retail stores use portable bar code scanners and
libraries use handheld scanners
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
45
?
Input Technology
(Cont.)
? Trade offs
? Manual data entry is slower and more expensive than
batch input
? Performed at the time the transaction occurs
? Often done when computer demand is at its highest
? Decision to use batch or online input depends on
business requirements
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
46
?
Output Security and Control
? Companies use output control methods to maintain
output integrity and security
? Output security protects privacy rights
? Shields the organization’s proprietary data from theft
or unauthorized access
? Security solutions
? Diskless workstation: Network terminal that
supports a full-featured user interface but limits the
printing or copying of data
? Port protector: Controls access to and from
workstation interfaces
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
47
?
Input Security and Control
? Input control ensures that the input data is correct,
complete, and secure
? Information should be traceable back to the input data
that produced it
? Procedures must be put in place for handling source
documents to ensure that data is not lost before it
enters the system
? Data security policies and procedures protect data
from loss or damage
? Companies should have a records retention policy that
meets all legal requirements and business needs
? Audit trail files and reports should be stored and saved
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
48
?
Modular Design
? Individual components, called modules, connect to
a higher-level program or process
? Designed to perform a single function
? In a structured design, each module represents a
specific process
? Shown on a data flow diagram (DFD) and documented
in a process description
?
Prototyping
? Involves a repetitive sequence of analysis, design,
modeling, and testing
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
49
?
Prototyping
(Cont.)
? System prototyping
? Produces a full-featured, working model of the
information system
? Design or throwaway
prototyping
? Used to verify user
requirements and is
discarded
FIGURE 8-21 The end product of system
prototyping is a working model of the information
system, ready for implementation.
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
50
?
Prototyping
(Cont.)
? Benefits
? Users and systems developers can avoid
misunderstandings
? System developers can create accurate specifications
for the finished system based on the prototype
? Managers can evaluate a working model more
effectively than a paper specification
? Helps in developing testing and training procedures
? Reduces the risk and potential financial exposure that
occur when a finished system fails to support business
needs
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
51
?
Prototyping
(Cont.)
? Potential problems
? Rapid pace of development can create quality problems
which may not be discovered until the finished system is
operational
? System requirements, such as reliability and
maintainability, cannot be tested adequately using a
prototype
? In complex systems, the prototype can become unwieldy
and difficult to manage
? Clients may want to adopt the prototype with few to no
changes, leading to increased maintenance costs later in
the SDLC
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
52
?
Purpose of systems design
? To create a physical model of the system that
satisfies the design requirements that were
defined during the systems analysis phase
?
?
User interface design must be based on the
perspective of the user
Types of printed reports
? Detail, exception, and summary reports
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
53
?
Various zones in a document
? Heading zone, control zone, instruction zone, body
zone, totals zone, and authorization zone
?
?
Input methods include data capture and data
entry
Security and control plays an important role
in designing
Copyright ©2017 Cengage Learning. All Rights Reserved. May not be scanned, copied or
duplicated, or posted to a publicly accessible website, in whole or in part.
54
1
eCommerce Store Feasibility Analysis
Anand Kiran Ganti
Capstone Project
Prof: John Cilla
StudentId: 1312636
2
Description of the Project
The market for kid’s wear is expected to record a CAGR of 8.76% between 2021 and 2026.
This offers a perfect market opportunity to introduce an eCommerce store offering kid’s fashion
products across the United States. For a long time, the market for kids fashion has been ignored,
especially the online market. This market gap exists regardless of the kids wear market being one
of the most lucrative in the apparel sectors.
Operation Feasibility
The market for kid’s fashion is expected to grow and surpass the market for women and
men fashion in terms of retail value. The retail value of the sales of children clothing is a
combination of demographics, social trends and macroeconomic factors. An increase in disposable
income, increased access to the internet, and growth in population density are key factors that
support the operational feasibility of the kid’s fashion eCommerce store. This will help propel the
growth and expansion of the eCommerce store (Mordor Intelligence, 2021).
Economic Feasibility
The eCommerce store will be expected to generate sales worth $50,000 in the first year
after its launch. Therefore, a $5,000 initial cost will be incurred in creating the eCommerce store
using Shopify and WordPress. Because the market opportunity for kid’s fashion is huge and is
expected to grow, the economic feasibility of the site is good because, through profit margins that
will be generated, it will be easy to recover the cost (Smith, 2021).
Technical Feasibility
3
Shopify eliminates the challenge of technical skills and knowledge of developing an
eCommerce store complex. Today, it is easy to set up an online shop with WordPress and integrate
Shopify capability to handle an eCommerce store. There will be no need for complex coding
because the platform offers SSL, shopping cart, flexible shopping options, inventory management,
tax calculation, a variety of payment methods, and a host of languages capabilities. The Shopify
services are great because they even provide the capability to sell products on social media at a
low cost (Schäferhoff, 2017). Therefore, the Technical feasibility of the eCommerce store is good.
Schedule Feasibility
The eCommerce should be launched before the end of the year festive season to capture
the high spending of consumers on apparel during the festive season. Shopify and WordPress are
great choices for creating an online shop because it is simple. Shopify is a standalone platform that
would help create the eCommerce store with a limited amount of time. It also integrates WordPress
themes making it easy to develop an attractive site (Schäferhoff, 2017). Therefore, using the
Shopify platform assures that the schedule feasibility of the eCommerce store is good.
Additional Comments
Today’s business world revolves around technology, where most customers are now
choosing to buy their products online. The idea of starting an eCommerce store to sell kid’s fashion
products is feasible. Operation feasibility is good because the market for kids’ wear is expected to
grow and is not yet exploited fully. The amount of capital required to start the business is low,
making it economically feasible. WordPress and Shopify make it simple to create an eCommerce
store promising technical and schedule feasibility. Therefore, it will be feasible to proceed with
the project.
4
References
Mordor Intelligence. (2021). Children’s Wear Market: 2021 – 26: Industry share, size, growth mordor intelligence. Children’s Wear Market | 2021 – 26 | Industry Share, Size, Growth Mordor Intelligence. Retrieved November 6, 2021, from
https://www.mordorintelligence.com/industry-reports/childrenswear-market.
Schäferhoff, N. (2017). How to