MGT 6128 University College London Samsung Economic Analysis Essay

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Management Coursework Specification
Module Title: Managerial Economics
Contribution to Final Mark for Module: 100%
Requirements:
Prepare a report undertaking an economic analysis of an organisation of your choice, its markets and the wider macroeconomic context using
evidence drawn from company reports, market reports, market data and academic journal articles, etc.
The report should include:
i) a description of the organisation’s basic characteristics;
Describe the firm’s main product(s) / lines of business and the internal organisational structure of the firm (e.g. U-form, M-form etc.).
Outline and explore the production and cost concepts affecting managerial decisions: economies of scale, relation between fixed and variable
costs; the state of technology in the
sector in which the firm operates and the degree of technological uncertainty involved.
ii) an analysis of the markets and economic environment in which it operates;
Analyse the markets within which the firm operates (market structure as implied by number of competitors, market concentration, entry
barriers and extent of product
differentiation; degree of innovation; availability of substitutes and nature of complementary products and markets). Use information on
relevant elasticities and / or demonstrate
how such information, if available, could be used to inform managerial decisions.
Assess the economic environment in which your chosen firm operates (domestic / international / global; macroeconomic conditions;
international trade conditions, exchange rate
volatility; institutional and regulatory environment, (effect of) government policies).
iii) an assessment of the firm’srecent and likely future performance;
Relative to a key competitor in the firm’s main sector, assess the firm’s performance over the previous 5+ years, including in relation to
profitability; market share; and innovation
(introduction of new products / processes and creation of new markets).
Outline the firm’s recent strategy and, based on all the data above and your preceding analysis, assess its likely performance prospects over
the next 5 years.
Note that your mark will depend primarily on the extent to which your report demonstrates knowledge and understanding of the economic
concepts
developed in the module and your ability to apply these in analysing your chosen organisation; the selection and use of data is also important.
Assessment Criteria:
Please note that the descriptors below are guidelines and should not be taken to correlate to precise percentages; they are indicative of a
level of
performance across the key criteria upon which the coursework is assessed.
Assessment
criterion
Hard Fail (0-39)
Soft Fail (40-49)
Pass (50-59)
Merit (60-69)
Distinction (70-79)
Distinction (80+)
Structure and focus
Minimal or no structure,
with little or no focus/logic
to selection and sequencing
of material.
Rudimentary structure,
albeit with limited and/or
confused focus/logic to
selection and sequencing of
material.
Solid, mostly coherent
structure, with broadly
consistent focus/logic to
selection and sequencing of
material.
Clear, fully coherent
structure, with consistent
focus/logic to selection and
sequencing of material.
Very clear, highly coherent
structure, with fully
consistent focus/logic to
selection and sequencing of
material.
Superbly clear, highly
coherent structure, with
exceptionally consistent
focus/logic to selection and
sequencing of material.
Knowledge and
understanding
Little/no knowledge/
understanding evident in
relation to key economics
concepts.
Limited but partial
knowledge/ understanding
evident in relation to key
economics concepts.
Broadly satisfactory
knowledge/ understanding
evident in relation to key
economics concepts.
High level of knowledge/
understanding evident in
relation to key economics
concepts.
Very high level of
knowledge/ understanding
in relation to key economics
concepts.
A fully comprehensive and
deep knowledge
/understanding of key
concepts, with some
evidence of advanced
material/ideas.
Application and research
Little or no application of
economic theory in the
specific business and market
context.
Some, albeit poor
application of economic
theory in the specific
business and market
context.
Adequate application of
economic theory in the
specific business and market
context
Good application of
economic theory in the
specific business and market
context.
Excellent application of
economic theory in the
specific business and market
context.
Outstanding application of
economic theory in the
specific business and market
context.
Solid engagement with
relevant literature in an
occasionally analytical
manner.
Draws upon a range of
relevant literature in a
mostly analytical manner.
Draws upon a wide range of
relevant literature in a
sustained analytical manner.
Good presentation and
analysis of relevant data
from a wide range of sources
to inform discussion and
support arguments made.
Skilful presentation and
analysis of relevant data
from a wide range of sources
to inform discussion and
support arguments made.
Draws upon an extensive
range of relevant literature
in a sustained and
authoritative analytical
manner.
Extremely limited/no
engagement with relevant
literature.
Little/no presentation and
analysis of relevant data to
inform discussion and
support arguments made.
Limited but superficial
and/or descriptive
engagement with relevant
literature.
Limited presentation and
analysis of relevant data to
inform discussion and
support arguments made.
Satisfactory presentation
and analysis of relevant data
from a limited range of
sources to inform discussion
and support arguments
made.
Sophisticated presentation
and analysis of relevant data
from an extensive range of
sources to inform discussion
and support arguments
made.
Presentation and style
Poor presentation with many
errors in syntax and
spelling. Little or no
signposting and poor/no
linkages/flow.
Lack of
appropriate
referencing
and/or inaccurate use of the
Harvard
system
of
referencing.
Minimally acceptable
presentation with a number
of errors in syntax and
spelling. Limited signposting
and weak linkages/flow.
Incomplete referencing
and/or sometimes
inaccurate use of the
Harvard system of
referencing
Solid presentation with
satisfactory syntax and
spelling. Reasonable use of
signposting and mostly clear
linkages/flow. Mostly
complete referencing and
largely accurate use of the
Harvard system of
referencing.
Good presentation with
good syntax and spelling.
Good use of signposting and
clear linkages/flow.
Complete referencing and
mostly accurate use of the
Harvard system of
referencing.
Excellent presentation with
good syntax and spelling,
with very clear signposting
and linkages/flow. Complete
referencing and sustained
accuracy in use of the
Harvard system of
referencing.
Superb, professional level of
presentation. Skilful use of
signposting and exemplary
linkages/flow. Complete
referencing and absolute
accuracy in use of the
Harvard system of
referencing.
Referencing:
You must reference your work correctly using the Harvard method. Failure to do so will result in the deduction of marks and possible proceedings under
the University’s Regulations as to the Use of Unfair Means.
Independence of working:
You are reminded of the University’s Regulations on the Use of Unfair Means and academic integrity which are outlined in the School’s Handbooks. If
there is a suspicion that your work is not your own and that you have used unfair means or there is suspicion of a breach of academic integrity in writing
this assessment then you may be referred to our unfair means officers to consider your work. Therefore, you are advised to ensure that you undertake
the relevant guidance on the module site or programme level sites that you have access too. If you cannot access these, please contact the Student
Experience Office.
Other Submission Details:
Formatting: The size of the fonts should be 12, with 1.5 line spacing and clear space between paragraphs and sections.

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Explanation & Answer:
3000 Words

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