ECON 7110 University of Queensland Home Sweet Home Coffee Presentation

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1:https://echo360.org.au/media/0a2a36ad-c8be-4253-ad…

2:https://www.ycombinator.com/library/4b-how-to-pitc…

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ECON7110
Consumer and Firm Behaviour
Start-up investor pitch
Assignment Due Date: 5 Oct 20 16:00
Assignment Weight: 20%
The goal of the project is to come up with an idea for a start-up company, pretend that you
have built a working prototype and pitch for seed investment funding to take your company to the
next level. At the end of the project, you will need to submit a 5-10-minute-long video recorded
funding pitch presentation. This is a group project, where each group consists of 3-4 randomly
assigned students. You should apply1 concepts and tools learned in the course to successfully
complete this task.
The pitch video should be organized in a coherent manner and must address the following
questions:
•
What is your product/solution and the problem you are solving? What makes your
solution special/novel? What is the company vision?
•
Who is the target customer/user? Are the consumers well-informed and experienced
or susceptible to cognitive biases? Is there consumer interest? What is the potential
market (i.e. demand) for the product?
•
What is the market structure of the industry? How many firms are there in the
market? Are there any barriers to entry? Is there a potential future competitor? What
are the trends that might affect the market?
In your video, the name of your company, its logo and the names of the team members2
should be displayed or mentioned. You should allocate time appropriately for different aspects of
your pitch. Your video should show and generate enthusiasm about the company. You should
discuss other important questions in your video if they are crucial to the understanding of your
business. At the end of your pitch, you should request a specific amount (e.g. $200,000 investment
for 20% of the company) from the investors.
1
You should not define or explain economic concepts in the video, you can assume that your audience is familiar with all the concepts.
You should also avoid mentioning concepts from the course just for the sake of it.
2
Team members do not have to speak (or even appear in person) in the video.
The University of Queensland
Brisbane QLD 4072 Australia
T
F
+61 7 334 670 64
+61 7 3365 7299
E
W
k.kalayci@uq.edu.au

Dr. Kenan Kalaycı


ABN: 63 942 912 684
CRICOS Provider 00025B
Grid View
List View
Proficient
Almost there
Competent
Bad
Novice
Not even trying
Product/solution
4.5 (22.50%)
3 (15.00%)
1.5 (7.50%)
0.6 (3.00%)
0 (0.00%)
6 (30.00%)
States the company vision, their
product/solution and the problem
they are solving. Explains what
makes their solution special.
Original idea, explained clearly, uses
economic concepts appropriately.
Customer
3 (15.00%)
2 (10.00%)
1 (5.00%)
0.4 (2.00%)
0 (0.00%)
4 (20.00%)
Answers the following questions
using economic concepts where
appropriate.: Who is the target
customer/user? Are the consumers
well-informed and experienced or
susceptible to cognitive biases? Is
there consumer interest? What is
the potential market (i.e. demand)
for the product?
Competition
3 (15.00%)
2 (10.00%)
1 (5.00%)
0.4 (2.00%)
0 (0.00%)
4 (20.00%)
Adequately answers the questions:
• What is the market structure of
the industry? How many firms are
there in the market? Are there any
barriers to entry? Is there a
potential future competitor? – What
are the trends that might affect the
market?
Team, name, logo
1.5 (7.50%)
1 (5.00%)
0.5 (2.50%)
0.2 (1.00%)
0 (0.00%)
2 (10.00%)
-The company name and logo are
present. – The names of the team
members are displayed or
mentioned.
Presentation
3 (15.00%)
2 (10.00%)
1 (5.00%)
0.4 (2.00%)
0 (0.00%)
4 (20.00%)
– Well structured presentation,
delivered within the time limit. –
Time is allocated appropriately for
different aspects of the pitch. –
Shows enthusiasm about the
company.

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Explanation & Answer:
600 words

Tags:
Monopolistic Competition

Business Growth

business location

Brewed coffee

cold weathers

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